Graphic design covers a lot of ground, so to speak. That being stated, we can look at it for what it actually is a visual presentation of ideas. This medium of communication incorporates more than just visual representations it includes text and word art in addition. Graphic design also encompasses the use of shapes and colour.
Any experience with graphic communication can last a moment or for long periods. A graphic also ranges in size from the size of a small picture on a business card to the whole side of a three story building. In this digital age of the Internet, the web is nothing but graphical representations one thing or another.
All Signage that we see when we walk, run, or drive is the product of Graphic Design
It can be a business logo or a chart, or the new thing an “info graphic” which is a series of pictures, shapes, colours, charts, graphs and text put together to convey a message or a story of some kind. The idea behind Graphic design is to cause an experience, or rather an impression upon the onlookers. Further examples of graphic design at work would be to consider magazines, books, retail windows, all signage that we see and experience everywhere we walk, run, or drive.
Some only equate shapes and colour to graphic design, however, lettering, is also a form of the same thing. The mere shape of a letter represents something. It is the typeface, (the shape), that can represent a company logo for instance. Therefore, when a designer is creating a design the context of the desired outcome or meaning must be clearly describable so the artist creating the graphic design knows and understands where to begin, and the direction to take to achieve a clear representation of the message and meaning.
We see Graphic Design at work in all of the following mediums,
- Annual reports
- Booklet Design
- Brochure design
- Kit folder design
- E-Newsletters,
- Interactive & print
- Restaurant Menu
- Illustration
- Logos
- Posters
- Large format printing
- Vehicle graphics
- Interior & exterior signage
Some only equate shapes and colour to graphic design, however, lettering, is also a form of the same thing. The mere shape of a letter represents something. It is the typeface, (the shape), that can represent a company logo for instance. Therefore, when a designer is creating a design the context of the desired outcome or meaning must be clearly describable so the artist creating the graphic design knows and understands where to begin, and the direction to take to achieve a clear representation of the message and meaning.
Call Ottawa Marketing (613) 319-0707 today to answer your questions about how our Graphic Design Team can help your Business.
