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Video Production

Video Production Ottawa

Why Video? 

According to Forbes video consumption over the last year alone has gone up 43% and 64% of marketing budgets have transitioned to video content creation. Why? Well, the simple answer is you get more bang for your buck so to speak.

Using video as a piece of your marketing strategy helps you reach more people for less money. People consume and engage with videos more than they do pictures and so the ad platforms tend to favor this content because the social platforms want engagement.

Video Process

The video creation process can be fairly simple, or it can be very in depth depending on the quality of video your after or what you plan to use it for. We can do both very in-depth ultra high-quality commercial style video’s that you use to represent your brand long-term or quicker versions perhaps for the purposes of testing social media ads rapidly.

This is not always an easy process, regardless of shooting a video in Ottawa or elsewhere. Because there are many things involved in the three stages of creating a finished video.

At the beginning, all videos, like anything else, start with an idea. After that, if that idea is solid enough to move forward with the planning stage begins followed by scripting.

These are at the tip of the iceberg, so to speak. There are a series of steps that when followed correctly the finished product will turn out as expected, or close to it. Having said that, any deviation from the guidelines, the outcome will be greatly affected.  Okay, so let’s go over the three steps in the video production process. 

Video Production Ottawa

3 Video Production Steps

The first, briefly mentioned above, covers planning the project and how it should flow. Then the script needs to be created and worked out by using storyboards. Budgeting for the project has to be determined and allocated for the project to begin. Finally, the scheduling, once the direction of the project has been found.

The second stage is the production of the rough video or the actual shooting. Within the production, stage things such as the set are created. Graphic designs depending on the type of video, in essence, live action or animation, the actors or motion graphics come into play for putting the idea on film. Additionally,  choosing music, photos, or text for the titles or headings. After gathering and editing these components we move to the final stage.

The final stage of video production is when the editing team takes the film and creates the final product. This is known as Post-Production. This step includes mixing the sound, voiceovers, music, and sound effects. The editing portion involves color correction and sifting through all of the footage to determine what fits best to convey the message or story.

Ottawa Marketing has the experience with video production, whether it is an infomercial, or for corporate training, we can help produce the kind of video you are after. Our present focus is on helping local Ottawa businesses grow and succeed online.


Want more information about how we can help get your brand out with beautiful videos? Give us a call at (613) 319-0707.

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