In the face of the Internet, there are many facets that take web design and marketing to a different level. Considering that, a web page is the on-line face and presence of a business or an individual, there is a lot that needs to go into the creation and design. Additionally, with the constant change of technology and the Internet a given web page needs to be a dynamic environment that can change along with the fluid landscape of the Internet and the technology that drives it.
Ottawa marketing specializes in gearing all of our clients web pages into a dynamic and user friendly interface between existing and potential customers on the Internet. We also make them easy to manage by creating a visual message that is easy to understand coupled with navigation panels that create a flow between visual and verbal, (text), presentations that steer customers and potential customers in the direction that is desired.
It Takes Creativity, a Strategic Plan to Make a Good Web-page
Understandably, the first stage of design is getting to know the client and what their goals, needs, and desires are prior the web design stage. Once we have this information, we can begin to turn a complex process into something that takes on its own life. This translates into having a web-page that communicates the personality of the business and also engages both potential and present customers. Accordingly, once the page is approved and ready to go live there are a series of steps that will help generate an increase in business and build a strong brand by exposing the web-page to the following,
- Internet Marketing Strategy, (Strategic content marketing for the Internet)
- Search engine optimization
- Search engine marketing
- Social media marketing
- Web Design
- Email marketing
Ottawa marketing strives to work alongside our clients, which helps us build a better understanding of the present and future goals and their ever changing target audience as their business changes with the technologies and markets flow.